Publisher's Synopsis
There are schools devoted to producing highly skilled art directors, copywriters, and account teams. There are graduates out there who have more polished portfolios than agency veterans. And agencies are inundated with hundreds of applications for one or two open positions. So, how do break into the industry? To start, you will have to have a body of work that appeals to the agency you're applying to, and the fortitude to keep on trying after every rejection, of which there will be a lot. But, if you have the passion, and the staying power, you can do it.
