Publisher's Synopsis
Advertising for Trade in Latin America, written by William Edmund Aughinbaugh and published in 1922, is a comprehensive guide to advertising strategies and techniques for businesses looking to expand their reach in Latin America. The book covers topics such as the cultural and economic differences between Latin American countries and the United States, the importance of language and translation in advertising, and the best methods for reaching potential customers through print, radio, and outdoor advertising. Aughinbaugh draws on his own experiences as a successful advertising executive in Latin America to provide practical advice and real-world examples throughout the book. The text is accompanied by numerous illustrations and photographs that help to illustrate the concepts discussed. Overall, Advertising for Trade in Latin America is a valuable resource for anyone looking to market their products or services in this important and rapidly growing region.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
