Advertising Campaign Strategy A Guide to Marketing Communication Plans

Kirsten Strausbaugh

5th edition

Paperback (31 Aug 2014)

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Publisher's Synopsis

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Book information

ISBN:	9781133434801
Publisher:	Cengage Learning
Imprint:	South-Western
Pub date:	31 Aug 2014
Edition:	5th edition
DEWEY:	659.113
DEWEY edition:	23
Language:	English
Number of pages:	432
Weight:	550g
Height:	233mm
Width:	163mm
Spine width:	16mm