Advertising & Marketing

Advertising & Marketing - Influence and Persuasion

Hardback (25 Jul 2005)

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Publisher's Synopsis

The 'Influence and Persuasion' series examines how emotion and prejudice can be used to affect outcomes in war and peace, commerce and politics, and for good and for evil. Each title uses explanations and real-life examples to show how this art works, enabling readers to understand how influence and persuasion affect decisions.

Book information

ISBN: 9780431098326
Publisher: Capstone Global Library
Imprint: Raintree
Pub date:
DEWEY: 659.1
DEWEY edition: 22
Language: English
Number of pages: 64
Weight: -1g
Height: 264mm
Width: 195mm