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Advances in Services Marketing and Management

Advances in Services Marketing and Management Research and Practice : 1993

Hardback (31 Jul 1993)

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Publisher's Synopsis

Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include: applying operations strategies to service firms; HRM practices in service-based organizations; and modelling the impact of service quality on profitability.

Book information

ISBN: 9781559386562
Publisher: Jai Press,.
Imprint: Jai Press,.
Pub date:
Language: English
Weight: 668g
Height: 230mm
Width: 150mm
Spine width: 25mm

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