Publisher's Synopsis
A Powerful Academic Resource in Neuro-Driven Consumer Behavior
Merging rigorous research with real-world application, this comprehensive guide unveils the science behind why people buy-examining neural circuits, cognitive biases, and emotional triggers that shape consumer decisions. Perfect for industry experts, scholars, and marketing professionals, it provides actionable insights backed by advanced methodologies.
Key Highlights:
- Tactile illusions in haptic marketing campaigns
- Triune brain model for practical persuasion strategies
- Subliminal triggers for anchoring price perceptions
- Scarcity and urgency tactics for heightened consumer attention
- Color psychology for deep emotional resonance
- Neurolinguistic programming to rewrite brand narratives
- Memory-encoding techniques for indelible brand recall
Structured into focused chapters, each segment targets a distinct facet of consumer psychology, forming an indispensable roadmap for anyone determined to master the fusion of neuroscience and marketing.
