Publisher's Synopsis
Excerpt from Adaptive Control Systems in Marketing
Second, the marketing manager must use the information to modify his conception of the market. How will the market respond to a given new product? A new type of promotion? An increase in advertising? A cut back in trade allowances? Either explicitly or implicitly the manager must have a feeling for how the market works. He uses the information he has collected to develop or revise that feeling.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
