Publisher's Synopsis
If you pay for advertising in Google, Facebook, Microsoft Advertising, and so on, there are lots of hidden settings. Whether these ad platforms are intentionally fooling you or they're just bad design, nobody knows. But you will pay for useless ads. This is big money. Ad fraud in text and display ads may range from 40 to 80 billion dollars per year. Programmatic advertising will reach 300 billion dollars in 2021 and as much as 90% is fraud. A few examples from the book: - Junk ads in Youtube use up your ad budget- If you're advertising in California, did you know your ads are shown in Argentina and 130+ countries? You pay for those ads- If you don't turn off a setting, your ads will show on websites for porn, violence, and extremists. Those sites get part of the money, so you're financing that stuff. Learn how to block your ads from those sites.- Google recommends what you should bid. Is that accurate? Or just junk numbers? See the data.- See how to monitor your contractors, agency, or staffers.- Lots more in the book.Written in clear English, with easy, step-by-step instructions to change your advertising settings. You will save a great deal of money
