Publisher's Synopsis
Promoted by Kingfisher plc, this book aims to illustrate the best practice among companies in the UK in approaching their responsibilities to a broad range of "communities". It shows how the fortunes of organizations can be influenced by the voiced opinions of such communities. Companies which lead in community investment attract higher quality and harder working employees. This second edition reflects the current discussion of customer care in the context of the Citizen's Charter and British Standard 5750.
