Publisher's Synopsis
The purpose of this book is to equip digital marketers with the practical knowledge and tools to effectively integrate artificial intelligence into their business operations. It aims to bridge the gap between theoretical understanding of AI and its practical application in the real world of digital marketing. The book addresses the problem of inefficient and ineffective digital marketing strategies by demonstrating how AI can streamline processes, improve targeting, and ultimately increase return on investment. The book empowers marketers to leverage AI's potential for enhanced performance and growth by providing concrete examples, case studies, and actionable insights.
Digital Marketing Professionals:Experienced digital marketers looking to enhance their skills and knowledge in leveraging AI for better results. This includes marketing managers, social media managers, SEO specialists, and content creators. Entrepreneurs and Small Business Owners:
Business owners interested in using AI to optimize their marketing efforts and improve their return on investment, especially those with limited resources. Students and Educators:
Students pursuing degrees in marketing, data science, or related fields, as well as educators teaching courses in digital marketing and AI applications.
