Publisher's Synopsis
Doing business overseas can be a minefield for the unwary, cost a fortune to the uninitiated, and opens up a need for new skills and knowledge which can usually only be gained from actual and sometimes difficult experience on the ground.;Equally important is preparing staff for living and working overseas. Much money and time is wasted through people not completing their assignments or contracts because they, or their families, could not cope with the cultural differences, stresses and hardships of living abroad.;There is a lot of information available for market research through the Overseas Trade Services of the Department of Trade and Industry, Chambers of Commerce and private organizations. However, there is no place which acts as a starting point which tells you what you need to know about, before you embark on market research activity.;This handbook aims to fill this gap. It tells readers what they need to be aware of, why, and where they can find more detailed information on the subject.
