Publisher's Synopsis
The world is becoming increasingly connected. For women in business, social networking tools are an excellent way to promote your message. Use these tools to: Extend your company's brand and find your community of clients where they work and play Develop a community of fans and followers for your organization Communicate, collaborate, and join forces with like-minded individuals who share your interests The purpose of this handbook is to help you navigate through the world of social networking and social media. Easy-to-use tips and tools give you concrete information on how to build a valuable professional social network online. Learn social networking basics, ideas on how to connect, guidelines on what to post, etiquette, specific recommendations on how to expand your network, and ideas on using metrics to understand the success of your social networking strategy.
