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A Research Agenda for Brand Management in a New Era of Consumerism

A Research Agenda for Brand Management in a New Era of Consumerism - Elgar Research Agendas

Hardback (15 Sep 2023)

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Publisher's Synopsis

Book information

ISBN: 9781803925509
Publisher: Edward Elgar Publishing
Imprint: Edward Elgar Publishing
Pub date:
DEWEY: 658.827072
DEWEY edition: 23
Language: English
Number of pages: 316
Weight: -1g
Height: 234mm
Width: 156mm