Publisher's Synopsis
Excerpt from A Quantitative Approach to New Product Decision Making: 215-66
Mathematical models and quantitative techniques have found an increasing number of applications as tools for management decision making. They are most useful to management in areas where a high degree of complexity forces an almost complete reliance upon subjective reasoning. One of the most difficult and complex decisions businessmen face is the new product decision. At some stage in a new product's development the executive must decide if the product is to be introduced, if it is to be rejected, or if more study is needed before a decision can be reached. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
