Publisher's Synopsis
Business connection is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. A business connection of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods. In addition, business networking brings with it the added advantage of recommendation and personal introduction, which are always very helpful for developing business opportunities. Business connection is a way for you to make the maxim, "It's not what you know, it's who you know." work for you. The principles and techniques of business networking are mostly common sense. Many of the behavioral principles apply also to business and relationships generally, and specifically to selling, managing, coaching, facilitating, etc.
