Publisher's Synopsis
Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.
A Preface to Marketing Management - The Irwin Series in Marketing
7th Edition
Book (31 Aug 1996)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780256202816 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 31 Aug 1996 |
| Edition: | 7th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 368 |
| Weight: | -1g |
