8th Edition
Paperback (01 Jul 1999)
Not available for sale
Includes delivery to the United States
Out of stock
This text is intended to serve as an overview/framework of critical issues of marketing management. It aims to reinforce the cross-functional nature of marketing and includes material on relationship marketing as well as creativity, vision, values and strategic partnerships.
| ISBN: | 9780073661513 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 01 Jul 1999 |
| Edition: | 8th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 318 |
| Weight: | 410g |
| Height: | 230mm |
| Width: | 185mm |
| Spine width: | 18mm |
