Publisher's Synopsis
Reflecting their ample collective experience in trade and individual-membership organisations, authors Donna Hasslinger and Dick Blatt have delivered a deliberate, effective approach to global strategy and considerations that from which any membership organisation can benefit.A Practical Guide to Globalization for Associations focuses on tracing a global path to opportunities outside of North America--and doing so in a way that is scalable to organisations of all sizes, scopes, and budget sizes. Use the book to Get an overview of the global changes that are affecting associations and other nonprofit organisations. Reach an informed decision about beginning or extending a global effort. Learn how to plan and develop a global strategy. Gain guidance for an implementation plan that includes phases, metrics, and financial goals. This book brings to the leadership and management of membership organisations a methodical and comprehensive framework for considering, planning, executing, and evaluating global activities. Turn discussion into action.
