Publisher's Synopsis
In this fourth revision of their college textbook providing a practical guide to behavioural research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multimethod, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis.
