Publisher's Synopsis
Excerpt from A Nonreactive Measure of Inferential Beliefs
The primary focus of this article is on the measurement of consumer inferences. An inference is defined as a conclusion that is derived from a set of premises on the basis of a rule, principle or template that associates the premises to the conclusion in a subjectively logical fashion (hastie, Hence, inference formation involves going beyond directly observable events in accordance with the rules of induction (nisbett and Ross, 1980; Wyer.
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