Publisher's Synopsis
A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.
A New Brand World 8 Principles for Achieving Brand Leadership in the 21st Century
Hardback (28 Feb 2002)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780670030767 |
| Publisher: | Viking |
| Imprint: | Viking |
| Pub date: | 28 Feb 2002 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 220 |
| Weight: | 476g |
| Height: | 254mm |
| Width: | 171mm |
| Spine width: | 22mm |
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