A Multiple-Product Sales Force Allocation Model (Classic Reprint)

A Multiple-Product Sales Force Allocation Model (Classic Reprint)

Hardback (03 Mar 2018)

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Publisher's Synopsis

Excerpt from A Multiple-Product Sales Force Allocation Model

Most Of the management science research reported to date on problems Of personal selling has been concerned with some type Of sales effort allocation decision. Given that the sales force available to a firm for some short-term planning period is typically a fixed and scarce resource, the basic management question to be answered is, how should the salesmen be utilized in order to maximize profits?

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Book information

ISBN: 9780666810496
Publisher: Fb&c Ltd
Imprint: Forgotten Books
Pub date:
Number of pages: 86
Weight: 272g
Height: 229mm
Width: 152mm
Spine width: 6mm