Publisher's Synopsis
This book is a curated collection of my articles, blog posts, lectures, workshops, and thought leadership pieces, re-edited and organized to give you a fresh perspective on what marketing truly is. Because marketing isn't just about technology or tactics-it's a mindset. At its core, it's about understanding who you are, what you want to say, who you want to say it to, and what you hope will happen once you say it. Whether you're placing a digital ad, crafting a slogan, organizing an event, or shaping a new product or service, these insights, tips, and frameworks are designed to help you think strategically and holistically behind the scenes to make your magic happen. Inside, you'll find practical guidance and proven approaches to help you think, maybe differently, no matter where you are in your marketing journey. About me: For over 25 years, I've worked at the crossroads of marketing and content creation-across newspapers, websites, magazines, mobile companies, global enterprises, small businesses, cutting-edge brands, and hungry startups. I've been an employee, a manager, a freelancer, and an independent advisor. I've led teams, reported to tough bosses, and served demanding clients. This book is about what I learned along the way, by succeeding and by making mistakes, and what helped me reach my goals.
