A Long Stride

A Long Stride The Story of the World's No. 1 Scotch Whisky

Hardback (29 Oct 2020)

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Synopsis

The history of Johnnie Walker, tracing its roots back to 1820, is also the history of Scotch whisky. But who was John Walker - the man who started the story? And how did his business grow from the shelves of a small grocery shop in Kilmarnock to become the world's No. 1 Scotch?

A Long Stride tells the story of how John Walker and a succession of ingenious and progressive business leaders embraced their Scottish roots to walk confidently on an international stage. By doing things their own way, Johnnie Walker overturned the conventions of late Victorian and Edwardian Britain, survived two world wars and the Great Depression, coming back stronger each time, to become the first truly global whisky brand, revolutionising the world of advertising along the way. Ultimately the story is a testament to how an obsession with quality and a relentless drive to always move forward created a Scotch whisky loved in every corner of the world

Book information

ISBN: 9781838852078
Publisher: Canongate Books
Imprint: Canongate
Pub date:
DEWEY: 338.476635209411
DEWEY edition: 23
Language: English
Sales rank: 7203
Number of pages: 256
Weight: 644g
Height: 161mm
Width: 220mm
Spine width: 28mm