Publisher's Synopsis
This book emphasizes the dynamic interplay between effective business communication and creative critical thinking and their complements - as a viably sustainable option to leverage the hidden powers of information packaging. The interaction of business communication and creative thinking is so pervasive that separating business communication from creative thinking makes business communication ineffective. Also, creative ideas would hardly see the end of the tunnel if the ideas are not properly packaged and effectively communicated to those that matter. Thus, separating the two will virtually handicap each of them, and both of them. As a result, organizational performance will suffer major setbacks, and by extension profit margin could drop significantly. Think of communication technologies like voice technologies, for example voice synthesis, voice recognition, and podcasting; virtual agents such as chat-bots; mobile communication like Global Positioning System (GPS); networking advances such as peer-to-peer (P2P); wireless networking such as Wi-Fi technology; and short messaging services (SMS). In all these, we can observe that undeniably, even as technologies continue to advance, anyone who has used a computer knows that the benefits of technology are not automatic. For instance, to communicate effectively, you need to keep technology in perspective, use technological tools productively, and disengage from the computer frequently to communicate in person. This tells us that technology is an aid to interpersonal communication, not a replacement for it. Technology can't think for you, communicate for you, or make up for a lack of essential skills. The spellchecker in your word processor is a great example. It's happy to run all your words through the dictionary, but it doesn't know whether you're using the correct words or the best words possible. Consequently, the sheer number of possibilities in many technological tools can also get in the way of successful communication. Therefore, by focusing on your message and your audience, you can avoid falling into the trap of letting technology get in the way of successful communication. Obviously, this requires creative critical thinking to empower communication to be effective. That being said, this book observes that effective business communication and creative critical thinking are two sides of the same coin. As it goes, on one side of the coin, it takes effective business communication to leverage the ultimate or hidden powers of creative thinking. Meanwhile, on the other side of the coin, in order for creative thinking to be successfully leveraged, so that the intangibles of creative thinking ideas can be transformed into tangibles (commercial reality), it requires effective business communication skills to organize the bits and pieces of information that would collectively make sense to those that matter for the ideas to become a viable commercial reality. Honestly, many books have been written in the domain of business communication. Many other books have been written on creative thinking. Still, many other books have been written on information management. But this book is incredibly versatile in its approach. Firstly, it tackles effective business communication, not just business communication as traditionally expressed. Secondly, it treats creative thinking within a novelty of creative critical thinking. Thirdly, it goes beyond the traditional information management perspective, and delves into unveiling some great potentials, inherent in the hidden powers of information packaging. Finally, it blends the three combinations into a holistic approach. Guess what! This approach is HEADING toward resolving some of the most salient issues - spotted in the light of the ever increasing interdisciplinary challenges confronting the world today.
