Publisher's Synopsis
Prices are a foundational element of a company's revenues. If managed carefully, they can generate high profits and consequently cash. This strategy is one of the most important functions that any business engages in. With lessons from behavioral economics, you'll learn about the concepts of pricing and the human factor. The book introduces the latest thinking about psychological pricing and the science of designing effective pricing strategies. You will learn how customers search for, evaluate, share, and use prices in their buying decisions, how they participate in setting prices, and what managers can do to understand and influence these processes. You can be easy answer the questions why when operating your business.
