Publisher's Synopsis
Branding plays a surprisingly important role in your author business.
Every time someone sees your name, lands on your website, reads your book or listens to you speak, you're reinforcing what you want them to know about you and your work.
This concise and action-oriented guide was created as a roadmap to help authors tackle the daunting process of zeroing in on their Ideal Readers, as well as directing and growing their brands.