Publisher's Synopsis
Do you know what the most profitable skill is for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. You can't pay your employees unless you have money come in the business from selling something. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. It's how you communicate to thepublic that you have a good prudct, that you offer a good consumer experience and that they shoudl buy stuff from you, rather than one of your competitors.
