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A Framework for Marketing Management

A Framework for Marketing Management

Sixth edition

Paperback (19 Jun 2015)

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Publisher's Synopsis

For graduate and undergraduate courses in marketing management.

 

A Succinct Guide to 21st Century Marketing Management

Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.


The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Book information

ISBN: 9780133871319
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Sixth edition
DEWEY: 658.8
DEWEY edition: 23
Language: English
Number of pages: 360
Weight: 476g
Height: 232mm
Width: 178mm
Spine width: 13mm
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