3rd Edition, Pearson international Edition
Paperback (19 Dec 2007)
Not available for sale
Includes delivery to the United States
Out of stock
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
| ISBN: | 9780132301428 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 19 Dec 2007 |
| Edition: | 3rd Edition, Pearson international Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 360 |
| Weight: | 596g |
| Height: | 229mm |
| Width: | 196mm |
| Spine width: | 14mm |
