Publisher's Synopsis
Whether your book is published by a small or even a large publishing house or is self-published, you, the author, are responsible for marketing your book. A traditional publishing house will print and distribute the book (a huge advantage over self-publishing), and send out review copies and a press release. Unless you have a proven record of sales or are a celebrity, sometimes that's it! If you self-publish, you must do or pay for all of that yourself and distribution is difficult. The best bookseller is always you, the author. You know your book better than anyone, and no one has as much riding on its success. You don't need a large publishing house backing you to execute a wide variety of marketing methods for your book, some at little or no cost. Use this guide to discover the best marketing options for you and your book!
