Publisher's Synopsis
What are our social customer and economic problems usually we will encounter in our lives. Can economists apply any economic theories to attempt to solve any economic or customer problems absolutely, such as traveller individual travelling package service choices? Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market.
I shall apply demand and supply view to explain how and why traveller individual will choose the kind of travelling package service choice in preference. Moreover, I shall indicate what factors can influence travel behavioural consumption, such as climate changing, renting travel car tools choice, the country's risk and safety. Then I shall indicate psychological factor to influence travel behavioural consumption, such as: push and pull psychological factor, expectation and motivation and attitude factor in traveller .tourism entertainment need view.
In the final part, I shall explain why the future travel age target will be the senior age group and I shall indicate how to use psychological method to predict travel behavioral consumption in travelling entertainment activities need market.
