Never Sell on Price

Never Sell on Price An Insurance Agent Guidebook to Developing a Consultative Sales Process for Auto and Home Insurance.

Paperback (14 Jan 2024)

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Publisher's Synopsis

There is no such thing as a good deal for the wrong insurance policy. Yet, why is it that so many people have the wrong insurance? The biggest problem facing consumers in the insurance market is what? What is it? Consumers understand what they are paying for insurance, but they don't understand what they are actually paying for. The reality of purchasing insurance in America is that people do not fundamentally understand what they are purchasing. 96% of drivers misunderstand at least one key aspect of their car insurance policy, and more than half have false assumptions about multiple features of their coverage (Vohra, 2022). Think about that for a second. The best case with insurance is that you purchase insurance, pay for it until you die and hope you never have to use it. Yet, people will pay for something their entire life, and never truly understand it. That is unless, they have to actually use it, then they become veritable experts overnight.

Book information

ISBN: 9798876162687
Publisher: Amazon Digital Services LLC - Kdp
Imprint: Independently Published
Pub date:
Language: English
Number of pages: 124
Weight: 177g
Height: 229mm
Width: 152mm
Spine width: 7mm