Publisher's Synopsis
PREVIEW
Designed by behavioral psychologists, nutritionists and personal trainers, Noom's Weight program is aimed at helping you lose weight in the long run. It claims to focus on making tangible, sustainable lifestyle shifts rather than encouraging more extreme styles of eating (e.g., cutting out specific food groups or nutrients).
Unlike a traditional diet, Noom is a mobile health app subscription service that encourages people to make behavioral changes to live healthier.
Noom isn't new. It actually debuted in 2008 as a simple fitness and calorie tracker. But by 2016, the app had added a psychology and behavioral change component, user support groups and personal coaches.
Noom boasts a team of behavioral health experts who've researched oncology, diabetes prevention and management, hypertension and more to design a curriculum that gets to the root of weight loss struggles. Noom aims to help users focus on their mindset before they focus on meals. It is the company's philosophy that, "once you determine the things you're ready to work on, your mindset will help you form new neural connections over time to change your habits."
Today, losing weight the Noom way means examining eating behaviors, managing emotions related to food, practicing accountability and making lifestyle changes that can result in sustained weight loss.
