Publisher's Synopsis
From the Author:
As an analogy or metaphor I find the idea of the meme attractive and I use it in this book in many ways to make some points about what makes a particular cultural group distinctive and how the traits of that group have been passed on from parents to children.
The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins. He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.
The genes in your body carries chemical instructions that make up the characteristics of who you are. Those instructions are in the DNA that makes your personality distinctive. And you transmit the DNA data down to your descendants. That is how the continuity of biological life works. What Dawkins proposed was that there is a chemical unit of culture that contains the instructions for the characteristics of who you are as a member of a cultural family. That is what he called a "meme". It is spread and transmitted across space and time to propagate and perpetuate a distinctive cultural group. But this is not a tight scientific notion with rigorous rules. The DNA of the double helix is comprised of units of amino acids that pair up in ACTG units to define precise elements of the genetic code. The cultural parallel that Dawkins and his successors identified - the meme - is a whole lot less rigorous and has a non-scientific chemistry that controls its composition and its transmission.