Publisher's Synopsis
⦁Market review of constructive consumer process research limit I feel that constructive consumer choice process can only be predicted to find whether what attributable factors can influence the consumer to choose to buy the manufacturer's product from shopping retail market only, but it can't not predicted from online shopping. Because consumer needs to spend more time to compare different similar brands of product to find what the attributable factor(s) own(s) to the brand of product to attract who to make the final buying decision. If the consumer choose to buy the product, usually, who won't spend more time to gather the similar products' information to decide to which kind of product and who will buy the product from internet immediately. Otherwise, if the consumer choose leave home to walk to different shops to choose to buy the kind of product, who have more time to spend to different shops to compare the different brand products to make final buying decision. Hence, constructive consumer choice process will only occur at visiting shops' consumption to any individual or group consumption.⦁Related Background of constructive consumer processMay constructive consumer choice process is a psychological factor to influence consumers' emotion to make final decision to buy either kind of emotion product or rational product in consumption market generally. How can product manufacturers detect consumers' emotion to judge whether their products are belonged to be more kind of emotion product or rational product during they decide to sell different kind of products or foods to consumers?Constructive consumer choice is an important process to influence any consumers to choose to buy any products. I shall give my idea to indicate how product manufacturers can predict whether their products are belonged to be either more kind of emotional product or more kind of rational product at different suitation. It aims to reduce their negative emotion is caused to choose not buy their products from their constructive consumer choice process. Consumer decision making trends technological change and information explosion nowadays. Generally, consumers need to compare different brands of products from their characteristics, such as quality, fashion, design style, colors, prices, functions etc. factors to decide which is the most valuable choice to buy among of these different kinds of similar products from global consumption channel, such as electronic internet shopping channel or traditional retail shopping channel of two kinds of sale methods. Due to consumers can get any kinds of products' the most updated information from internet, television, magazines etc. advertisement channel at home conveniently. Thus, it causes nowadays consumers will concern to use a variety of strategic contingent on their consumption to demand to choose to buy what is the most valuable product considerately. After consumers spend much time to make constructive choice, who will make final decision to choose to buy which kind of product is the most valuable from their positive emotion. In general, before any consumer chooses to make decision to buy any product, whose option is in a choice it will be assumed to have a utility or subjective value feeling to the product that it depends only on the option. Finally, it is assumed that the consumer has ability of skill in a computation that enables the calculation of which option will maximize whose received value and selects accordingly. Why are preferences constructive logic buying decision in constructive consumer choice is important? One reason individuals may construct preferences is that who lacks the cognitive resources to generate well preferences for many situations. A second important reason is that consumers often multiple goals to be given decision problem.
