Publisher's Synopsis
Equity crowdfunding is a new, exciting, and evolving way for growing businesses to raise capital and for average investors to buy equity in those businesses. It has been hailed as a "game-changer" in the private capital markets, particularly the angel investment asset class, which includes angel investing. This Equity Crowdfunding Strategies book shows readers how to take full advantage of this new avenue of investment, without being taken advantage of themselves.
In this Equity Crowdfunding Strategies guide, you will learn:
✅ The forces in fintech which have brought equity crowdfunding to where it is today
✅ A comparison with business funding through bootstrapping, family & friends, incubators, Silicon Valley venture capital, and Kickstarter.
✅ The biggest mistakes that can kill an offer before it has even begun
✅ How to build critical momentum - one company raised £1 million in 96 seconds!
✅ How to construct a marketing plan to get people counting down to your launch
✅ How to salvage an offer that is "stuck", and re-ignite the momentum
✅ What past campaigns wished they had known before they had started
✅ The incredible impact equity crowdfunding can have on your business and profile
