Publisher's Synopsis
Body Shop salespeople training strategy backgroundThe body shop international power line carrier ( the body shop) was founded by Dame Anita Roddick in the England in 1976. It sold personal beauty care products, such as baby and child specific products, bath and shower and colour cosmetics, deodorants, skin care, hair care, fragrances, sun care etc skin health products to provide human body benefits. Nowadays, the body shop was skin and body care manufacturer and retailer operating in 55 countries with over 2,100 stores. It had 42 exclusive outlets in Hong Kong. It's missions were to dedicate to pursuit of social and environment change to meaningfully contribute to local, national and international communities in which trade to passionately campaign for the protection of the environment, human and civil rights and against animal testing and to make fun, passion and care part of our daily lives (Adrian, P. 2012). What is the difference between production orientation and societal marketing orientation and sales orientation to influence salespeople sale effortThere are five main marketing orientations of which a company will adopt one. This will determine the way it interacts with the customer. Such as product orientation suggests that a company focuses inwards looking at what it is capable of, rather than the needs and wants of the client; sales orientation is based upon selling existing products with a turnover sale numbers relationship marketing orientation recognizes the value of repeat business over, not only with customers but suppliers as well; societal marketing orientation is relatively new in the scheme of things but suggests on top of meeting the needs and wants of the customer and the organization there is the societies interests to be looked and marketing orientation is based around the needs and wants of a customer to meet business objectives and it assumes that a sale depends on a customer's decision to purchase a product or provide a service.
