Publisher's Synopsis
The start stops most people.Back in my art student days I learnt how to deal with this problem.I was in the third year of a four-year art course.One memorable evening I arrived for his class to find I was the only person!I wasn't happy but decided not to waste my time.I looked at my blank canvas and didn't know what to do.Yes the start certainly had me stopped.Have you had this feeling?If I was going to waste paint it may as well be a colour I didn't like!So I mixed Indian red with turps, still with no real idea about what to do.I still didn't know what to do though.Then just because the paint was runny, I flicked some onto the canvas.I splashed some more and still further splashes followed the first ones.It was a bit like an Indian red 'Jackson Pollock'.Still not knowing what to do, I decided to join up the dots.After a while, I looked again at the canvas, all covered with irregular shapes.But I was no further ahead in working out what to do.More speculation led me to an idea that I could colour some of the shapes.I used white paint and coloured some shapes with it and Indian red mixtures.Eventually I finished and had another look at what I had done.Even though I didn't know what to do, I had done something.It was an abstract painting.I hadn't anticipated it before starting but was pleased with the result.The next week the same thing happened.I shut my eyes made random marks and again made an abstract painting.I continued like this for the rest of the year for no longer did the start stop me.I had found out the solution to that particular artistic problem.It doesn't matter what you do at the start, as long as you do something.It can be quite random although that doesn't necessarily have to be the case.Starting a new website is no different!Don't wait, just get on with it.Write down whatever you can think of.Add any other details as well.Just get started!Now your imagination can work for you!You'll think of more details and over time you will develop your site.It will be better than you could ever have imagined, but you do have to start.Branding is what big companies do.But this doesn't mean small business and even artists, cannot do it too!Any business can gain considerable advantages from successful branding.But just what is branding.It happens to cattle on a ranch or farm.Cattle receive a very painful mark on their rump which stays for life.It's a symbol showing the cattle belong to a particular property.A brand shows something belongs to an organization or individual.I'm sure you are familiar with symbols that represent peace or women.Even small companies have logos that that is what the brand symbols are.How about artists?Well our signature on each work is our logo and our name is our brand.You know who painted a painting as soon as you read 'Vincent'.There's no need to even study the work itself!Your brand is based on your works, pricing, promotion, and appearance.All you do to establish and foster an artistic career combines to form a brand.It's your unique way of doing things.Find the essential core and promote it by linking it with your logo (signature).Your brand is how people think about you.Your logo is on all works, including those not done yet.A brand symbol is a powerful marketing advantage in this type of promotion.You need to sell yourself to sell your business.You are the key person in your business.Selling yourself is not easy for many people, but it can be learned.People in other careers do it so there's no reason to think artists are different.
