Publisher's Synopsis
How to apply (AI) tools to predict vehicle buyers' behavioral consumption model? Whether artificial intelligent tools can predict automotive buyers' behavioral consumption model and predict future trend. In fact, automotive brands and dealerships are facing an increasingly competition when attempting to manually gathering the vast quantities of data required to create customer focused programs that increase retention, ultimately new sales and service automotive business. Building a based on that client's intrinsic needs and interests to any kinds of automotive vehicles at any given time. This is especially true in the automotive industry where the time span between purchases is measured in years. Because vehicle buyers would not like often to change their old vehicle to another new one. So, their decisions to buying another new vehicle, the time is usually after one year, even longer time. Hence, it seems any vehicles won't be frequent consumption products to the owned at least one vehicle family consumers (vehicle buyers).Hence, how to predict vehicle consumers' taste or preferable which styles of vehicle choices issues is very important. If the vehicle manufacturers can not manufacture any attractive vehicles to sell easily in this year. Then, it will lose time, money in this year because it won't know when the owned least one vehicle users or non-owned any vehicle users who will decide to buy one new vehicle or change another new vehicle ensure. The different brand vehicle dealers will possible wait more than one year to attract them to buy their vehicles if their styles are not attractive to compare other brands of vehicle competitors.However, artificial intelligence and machine learning can help any vehicle manufacturers to find solution to solve patterns in highly to solve patterns in highly complex data-sets that are beyond the capability of a human brain, and then building and automatically acting on the customer insights it generates. Given the automotive customer need for individualized communications, this technology is positioned to become a critical component of any successful vehicle retailer's domestic or/and overseas vehicle markets. How can vehicle manufacturers and retailers use (AI) to enhance their vehicle marketing campaigns? How will (AI) affect their vehicle sale marketing strategy? What criteria would they use when selecting on (AI) solution?Vehicle consumers today are able to quickly access different brands of vehicle information, research vehicle products and reviews, negotiate prices and compare one vehicle brand or retailer to another resulting of the brands of vehicle customers. At the same time, the rise of " big -data mining", wearable devices that track user's every move and preference and greater contextualization in advertising and social media has resulted in consumer expectations of individualized. Thus, it seems that (AI) tools can be used to gather " big-data" and then they can make human's mind to analyze how to design kinds of vehicles to satisfy vehicle buyers' needs.
