Publisher's Synopsis
Can cultural distance on satisfaction influencs business traveller respect travel intention ?Every country cultural difference is different. How and why cultural difference has a real impact on tourist satisfaction and it can also influence to repeat travel. Is cultural tourism one major factor to influence tourist to repeat travelling intention or choice to the country in international tourism choice market? For example, China and India have similar culture. Their cultural difference is not much, e.g. eating cultural habit is similar, entertainment cultural habit is similar. These both countries people do not want to spend much money in eating and entertainment both aspects. Hence, these two countries people do not consider how to consume to enjoy entertainment and eat expensive food. Hence, it is based on cultural similar reason. These both countries tourists will prefer to choose to repeat travelling either China or India. When the Indian tourists had chosen to go to China to travel in the first time. Then, the Indian tourists will choose to go to China to travel in second time again. Also, the Indian tourists had chosen to go to China to travel in first time. Then, the Chinese tourists will choose to go to India to travel in second time again. What factors influence China and India tourists respect to travel between these both countries. The factors will include cheap air ticket price, cheap hotel living price, less economic cost factor. However, I believe the similar cultural factor will be the major factor to influence many Chinese and Indian tourist prefer to choose to repeat travelling between these both countries. As my indication to these both countries people have similar eating habits, choosing foods, low health foods, common foods choice eating at cheap restaurant habitual consumption. Also, they have similar entertainment habits, their entertainment demand is not high. They like to ride bicycles to go to anywhere to travel. They like to go to swim, play basketball, football etc. sports. These all sports are cheap sport consumption. So, it based on similar individual low enjoyment demand and low health, food quality demand similar cultural factors. Chinese and Indian people have no long distance cultural difference between eating and entertainment habitual factor will include them to choose to repeat travelling between these both countries. Due to China and India have many restaurants can provide cheap food or sport service providers can provide different kinds of cheap sport entertainment consumption to satisfy their cheap food and cheap entertainment needs in their journey in China or India anywhere. So, it explains that why these both countries tourists will repeat to travel these both countries again after they had visited China or India to travel in first time. So, the similar cultural factor can impact these both countries tourists to repeat to go to these both countries to travel again. Hence, if these two countries' cultural distance is far or different, then themselves countries' tourists won't choose to repeat travel between themselves when these two countries for cultural distance tourists had visited to another country in first time. Hence, culture has been continuously considered as a much factor which tourists consider in terms of choice of the destination travelling place. Also, it explains cultural distance which can make tourist individual has less satisfaction to concern to tourists to repeat travels.
