Publisher's Synopsis
In many food and agricultural markets, the food and agriculture suppliers ( producers and supply chain/ channel partners, it has become increasingly difficult to differentiate between food or agricultural product offerings. So, the number of available and visable positioning opportunities also diminishes. So, it implies that efficient communication strategy can assist them to create long-life marketing communication opportunities to promote their any agriculturl food success. Some of the key roles that promotion can play in food marketing include as below: An efficient communication marketing strategy can help the agricultural food producers to build brand depth awareness. For example, when some food consumers ask the supermarket staffs concern which brands of chicken taste taht they can choose to buy in the supermarket chilled meat sections. If the chicken food supermarket staffs can speak some brands of chicken food, e.g. steggles, lillydale, ingham etc. brands. Then, the supermarket staffs can help those chicken brand producers to promote the different chicken taste food to let the supermarket consumers to know. So, it means that the brand of chicken food producers can build good communication relationship to the supermarket . Then, the supermarket staff's promotin behavior, it seems to advertise the chicken food producers to let the supermarket customers to know or be familiar the brand of chicken's different chicken tastes. So, good food taste marketing communication strategy can achieve good or phycial availability, such as the food producers can arrange how much different food distribution to different wholesalers or retailers, such as supmarkets, food stores. Hence, if they had good communication relationship, whose middle sale agents, such as supermarkets or food stores will tell about how much different kinds of food will encounter food shortage or food excess perishable challenges in next month in order the food producers can predict who ought continue to increase supply the kind of food or reduce supply for every kind of food to the supermarkets or food stores to help them to sell next month. It aims to achieve all food will be fresh and good quality to provide to food buyers to eat. So, predicting food supply number will be one important solution to food perishable challenge.In conclusion, an efficient marketing communication stragegy can assist the agricultural food producer to avoid to supply the excess of different kinds of food number or the shortage of different kindsof food number challenge. If the agricultural foos producers can build good marketing communication relationship between itelf and its food wholesalers/ food retailers, e.g. supermarkets, food stores. Then, the foor producers will have goos notice about its different kinds of food sale number data every month or every week, even every day in order to decide whether it ought increase or decrease how much accurate predictive number of the kind of food to its food retailers or wholesalers to sell every day to avoid the different kinds of food excess or shortage challenges. So, efficient marketing communication strategy is very serious to agriculture food producers.
