Publisher's Synopsis
Sell Sale Sold(TM) is a selling strategy system designed based on a simple and fundamental idea that all buyers and sellers have a similar strategic position made up of the same five elements of strategy they always defend and advance. They defend and advance their strategic position by trading their energy and their economic value with one another.
Sell Sale Sold(TM) is designed to help sellers and sales professionals understand why buyers buy and how buyers make their buying decisions so that they can close more sales more effectively. Sell sale sold(TM) is a strategy-base sales philosophy rather than a sales tactic that consists of a set of linear selling scripts.
