Publisher's Synopsis
As the name suggests, business-to-business marketing refers to the marketing of products or services to other businesses and organizations. It holds several key distinctions from B2C marketing, which is oriented toward consumers.
In this book, you will discover:
Chapter 1: What B2B Marketing Decisions Are Needed
Chapter 2: How to Create a Macro Model of the Environment
Chapter 3: What Micro-Environmental Analyses Are Necessary
Chapter 4: How to Make a Model of B2B Customer Behavior
Chapter 5: How to Analyze the Internal Status, of the Company and Synthesize
And so much more!
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