Publisher's Synopsis
If you are studying at a university or college, critically reflect on the pricing strategy that it has adopted for ancillary services.The development of a costing and pricing strategy will provide an university staff with greater access to price information, thereby providing a more accessible platform from which to base negotiations with commercial organizations. As prices will be informed by cost, the university will be seeking to applypricing strategies that maximize university as opposed to maximizing income. In fact, any universities is education industry which is different to common businesses which provide service or product to raise price when client numbers are increasing easily. Due to if an university which planed to increase school fee to charge students, which needed have unique courses to attract students to choose to study and its lecturers educational experiences and education methods needed to make student to raise learning interest and feel the courses are useful to choose to study the university subjects, so who shall compare the university subjects to other universities subjects, then to evaluate their school fees and lectures educational experiences and qualifications to decide whether who ought to choose the university or another university to study. So, I believe that the university can not raise its school fee easily if it has no more confident its subjects and lecturers which can make students to study to feel more satisfactory till to graduate. Otherwise, it will reduce student admission numbers if it still increase school fees, due to it has not researched what the subject contents are students who like to learn. Hence, any universities can't increase its school fee easily.However, university ancillary services have primary paths to reduce internal cost to raise competitive advantages, such as services differentiation, low internal cost or internal span structural advantage. I shall recommend these price strategy to adopt to reflect some university ancillary service ( non major ) service. The pursuit of a service differentiation strategy to an university advantages. The university needs truly understanding its unique core service ( value) and then focusing resources on its ancillary services. An implicit part of having a focusedprice strategy is not only defining what the university is going to invest in, but is also clearly articulating what the university is no going to do. For example, if the university investigated its students did not like to eat some foods taste, which ought to change some foods taste which could satisfy its students eating needs in its university canteens. Even the university could charge cheaper student parking fee to compare outside public car parks when they park their cars in university parks from the morning to afternoon studying busy time. It could only permit students to park their cars in its students private car parks. Hence, university staffs and visitors could not permit to drive whose cars to park in university private student car parks, so university staffs could park whose cars in university staffs car parks as well as visitors could park whose cars in university visitors car parks.
