Publisher's Synopsis
Have you wondered how do buyers decide what product to buy when faced with two similar options? Is there a way to influence a buyer to buy one product over the other? This book is for anyone who wants to find a unique approach to sales training. While most sales training books focus on the selling process or how to sell, this book focuses on how buyers make buying decisions. By understanding the sales process from the buyer's perspective (i.e., Why do people buy? How do they make buying decisions?), you can sell more effectively! Find out how to close more sales by understanding how the buyer thinks.
