Publisher's Synopsis
Lanny Carroway has found the perpetual motion machine of finance, the eternally turning money wheel, the nuclear fusion reactor of marketing. And it's all made of nothing but your own personal illusions. He found the economic ignition switch in all of us. You can try to copy him, try to chase after him, try to compete with him, but he and his partner, Ernie Fathoms, will always be one year ahead of you and run at twice your speed. You can only figure out what he does after it's done.
He always occupies the conceptual high ground; and if you challenge him, you'll find yourself tumbling down a hill that
he himself has designed. Your only chess strategy is to further delay a prolonged defeat. Your only battle plan is to figure out which terms of surrender are the least humiliating. But be assured, he owns the game board you're playing on. "If he wants your opinion, he'll give it to you. It's Lanny Carroway's world, and we're all just living in it." If you were to debate him, you'd have to do it using words he invented, a language whose syntax was his own creation. He is the vaporware king; and the scary part is this: everything he does is legal.
