Publisher's Synopsis
There is a massive push toward short-form, low-value content. On the surface, it looks like there is a good rush.
But, this will be a fad that lasts a few years. It takes seven touches with a consumer before they make a purchase.
So, unless people watch 7-15 TikTok videos from one person, chances are they won't spend any money.
Long-form content warms the consumers and builds an audience. Once someone "knows, likes, and trusts" a creator, they spend money on products and services.
Short-form content is still valuable as a "commercial" for long-form content. But, long-form content will still be the driver of building massive audiences that spend money. Good Luck!
