Publisher's Synopsis
"Fast Food Marketing Strategies: From Traditional to Digital Platforms" provides an in-depth examination of the evolution of marketing in the fast food industry. This insightful guide explores the transition from traditional advertising methods to digital platforms, offering valuable insights into branding, product development, pricing strategies, distribution channels, customer relationship management, and more. By delving into emerging trends and innovative approaches, this book equips readers with the tools and strategies needed to thrive in the fast-paced and competitive world of fast food marketing.
