Publisher's Synopsis
This book showcases eye-opening ideas, concepts and trends that make a difference in the city of today and tomorrow, ranging from urban hacks, modular hotels, and parasite cinemas to pop-up retail. The world is becoming more fluid and, as a result, citizens, enterprises, and civic governments are coming up with refreshing solutions in order to deal with a permanent state of change. Based on five years of blogging on popupcity.net for an international audience of millions, Pop-Up City shows the birth of a new dimension in city-making based on groundbreaking ideas that take 'pop-up' as a starting point, varying from modular hotels and parasite cinemas to urban hacking, rooftop farms, and foldable houses.
Pop-Up City is an eye-opening must-have for both professionals and scholars working in urbanism, design, and marketing. Whether or not you are already a follower of the blog, the Pop-Up City book is meant for anyone who is interested in exploring what is happening with today's urbanized world and which great ideas emerge from it.
